QC Terme spas and resorts chose Pozzoli to redesign the Cassetti dei Desideri (Drawers of Desires) line of luxury gifts consisting of seven different options: “Wellness Dinner”, “Wellness Trip”, “Wellness Taste”, “Wellness Desire”, “Wellness Night”, “Wellness Escape”, “Wellness Pampering”. The result is small slate-grey boxes that are elegant in their minimalism, consisting of a flap and drawer that is opened with a double satin ribbon ring.
QC Terme spas and resorts
Cassetti dei desideri (Drawers of Desires)
The boxes are decorated with the elegance of silver hot-foil stamping and the special paper they are wrapped with. The paper is made with slate material: a special, completely natural paper containing cotton fibres that give the boxes an incredible softness, ensuring that already to the touch they provide a sense of well-being and ease.
But the real magic is found on the inside. As soon as the flap is opened, the boxes reveal their special features: each, in fact, holds a different pop-up, also in black tones with silver hot-foil stamping, revealing which adventure the guest is about to embark on within the world of well-being.
The adventure is detailed on a GSK paper leaflet found inside the drawer and that reveals the 2mm “tile” voucher that is coupled on the front and back with slate paper (printed in white and silver) and placed inside the drawer.
A line that earned Pozzoli the Luxury Packaging Awards of 2018.
