It is the one created by Pozzoli for the Rinaldini Pastry panettone from the “Il Frutto Incantato” collection
A packaging that enchants
A special project designed to enhance a product of excellence. It is the one created by Pozzoli for the Rinaldini Pastry panettone from the “Il Frutto Incantato” collection.
Developed for Christmas 2025, the collection transforms panettone into a sensory and narrative experience: each creation becomes a “fragment of a fairy tale to be tasted,” where ingredients and textures harmoniously interact with the visual language of the packaging.
The result is a packaging solution by Pozzoli, consisting of a base and a lid. The lid immediately captures attention with an emotional graphic design, created by artist Francesco Pirini and enhanced with elegant hot foil stamping; the base, with its distinctive flower shape, completes the story, revealing all the magic and enchantment of the project.
