Lara Brunet, Marketing Project Leader Travel Retail for L’Occitane en Provence talks about a great project that, once again, saw Pozzoli partner with the company born in Provence.
How was the project conceived? Travel Retail is a specific context, just like the expectations of its consumers. We wanted to create a Travel Exclusive, advent calendar that would allow us to stand out and using the same colours as our “Destinations” campaign, which was very successful. It’s a calendar for giving as a gift to others or to oneself. It allows you to travel the whole world and discover our best sellers and what’s new in L’Occitane en Provence, all hidden behind 24 doors.
What led you to choose Pozzoli to create it? For several years now, Pozzoli has been a trusted partner in the production of our folding boxes. We needed a turnkey solution for such an important project and to be able to rely on a supplier that would manage the entire project, from printing to delivery, including the packaging.
