Lara Brunet, Marketing Project Leader Travel Retail for L’Occitane en Provence talks about a great project that, once again, saw Pozzoli partner with the company born in Provence.
How was the project conceived? Travel Retail is a specific context, just like the expectations of its consumers. We wanted to develop a Travel Exclusive advent calendar cosmetic packaging that would truly stand out. Inspired by the colours of our successful “Destinations” campaign, this calendar is perfect as a gift—either for a loved one or for oneself. It offers a journey around the world through 24 doors, each hiding our best sellers and newest creations.
What led you to choose Pozzoli to create it? For several years now, Pozzoli has been a trusted partner in the production of our folding boxes. We needed a turnkey solution for such an important project and to be able to rely on a supplier that would manage the entire project, from printing to delivery, including the packaging.
