Pozzoli designs the packaging for Vranjes Firenze’s new Eau de Parfum Collection

For the new Eau de Parfum Collection “Firenze in Translation”, Vranjes Firenze has chosen Pozzoli as its partner for the development of the secondary packaging. A project that takes shape through a complete line of folding boxes, designed to enhance and translate the collection’s olfactory identity into tangible form. Firenze in Translation is a sensory journey composed of eight untranslatable Italian words — Meriggiare, Mattutino, Capogiro, Petaloso, Intrigo, Tintinnio, Chiaroscuro and Notturno — transformed into unique fragrances capable of expressing the most authentic, cultured and unexpected soul of Florence. Pozzoli interpreted this evocative universe through refined and coherent packaging, where attention to detail, material quality and manufacturing precision come together to create folding boxes that dress the collection with elegance and character. A clear example of how secondary packaging becomes an integral part of the brand experience, conveying value, craftsmanship and a contemporary vision.