If responsibility is a propensity towards response, Pozzoli decided to translate its environmental response to action: by creating the “Pozzoli Forest” in collaboration with Treedom (read more).
Located in eight different Countries and three continents – Africa, America and Asia – our forest was born in 2020 and is already growing, so much so that today houses 600 fruit trees of different species – such as Cacao tree, Coffee tree, the Moringa and the Grevillea.
This forest is our added contribution to reducing CO2 globally, protecting biodiversity, combating soil erosion, and is a real support for the local economy. This is not just a gift to future generations, but a tangible commitment to reduce our environmental impact and to promote a more sustainable lifestyle among our partners, suppliers and customers.
A commitment that Pozzoli has promoted among all its customers by giving them the opportunity to adopt trees.
But not just that, on behalf of all Pozzoli’s partners, a particular tree was planted in our forest, a large Grevillea. A tenacious plant that stands proudly and, like the Pozzoli spirit, is capable of withstanding even the most adverse conditions. It takes care of others, protecting young plants from the wind, transforming itself into animal feed and, through nitrogen fixation, improving the quality of the soil from which it draws life.