Elegant and exclusive packaging that combines aesthetics and functionality. The solution created by Pozzoli for Berlucchi ’61 Nature and Nature Rosé is one that, behind apparent simplicity, conceals truly astonishing technical complexity and attention to detail that are both technical and enhancing. It is a perfect parallelepiped, with very squared edges, thanks to which the Pozzoli Beverage Box ™ patent has received awards. Special supports and materials, innovative printing techniques and manual paper packaging solutions were used to produce the box.
Guido Berlucchi & C. SpA
Berlucchi ’61 Nature e Nature Rosé
The packaging is made up of two boxes, one inserted into the other. The internal box, which contains the bottle, is made of black paste-coloured cardboard, covered with embossed Fedrigoni Imitlin paper. The outer box slides along it, made with multi-layered cardboard, produced by coupling a metallic base which is then printed with negative graphics to obtain the glossy effect on a matt base, thereafter laminated for a smooth effect.
The internal display box is gold hot-foil stamped on the base with the “Berlucchi” logo while a special slotted packaging solution ensures the bottle remains secured in place. To complete the box and allow for easy handling, an elegant handle in black braided cord has been added.
