Pozzoli signs the packaging with its latest patent developed for the Wine & Spirits world: B-Lock™
Pozzoli’s latest Innovation for Jack Daniel’s Bonded
Pozzoli signs the packaging for Jack Daniel’s Bonded with its latest patent developed for the Wine & Spirits world: B-Lock™ by Pozzoli.
The newest innovation born at the company’s headquarters in Inzago, B-Lock™ is a paper-based engineering solution that seamlessly combines aesthetics, design, functionality, and sustainability in a single concept. A system as simple as it is ingenious, designed to securely anchor the bottle to the tray, keeping it perfectly locked inside the pack while turning it into a true display feature.
Completely plastic-free and magnet-free, and made exclusively from paper and paperboard – mostly FSC-certified – this solution delivers both technical performance and environmental responsibility. Its dual function is clear: to protect and enhance, keeping the bottle firmly in place while making it the true protagonist.
The result is a striking packaging design, where the elegance of the black dyed-through paper wrapping the tray meets refined embellishments. Spot gloss varnish combined with matte finishes creates a sophisticated interplay of visual and tactile contrasts. Completing the design is a light band that “seals” the pack, adding further character and distinctiveness.
A project that perfectly expresses Pozzoli’s ability to transform technical innovation into a powerful brand experience.
