They said it couldn’t be done

The challenge: The brief astutely recognizing that after investing large amounts of money in these lavish creations, fans and collectors do not want to simply assign them to a dusty shelf or dark cupboard. Instead, they want to celebrate them and display them as a piece of objects d’art.

The Mars Volta – La realidad de los sueños was one of this.

The challenge launched by Clouds Hill and Yellow Media GmbH to Pozzoli was to create a box that could be displayed at a ‘non-conventional’ angle while containing a huge amount of valuable and heavy items. Crucially, any stand or plinth used to achieve this needed to be part of the box design and not additional. It should not need to be shipped separately or stored within the box (thereby robbing interior capacity). Finally with an eye on sustainability and the reduction of plastics, that plinth needed to be light and plastic free.

Our solution: Working closely with Clouds Hill and Yellow Media GmbH, we developed 3 initial creative executions. After thorough R&D and prototyping and identifying any technical limitation we settled on the final design.